This BTS is an example of an edit where I tried to not only focus on the main subject—a behind-the-scenes video of the FAIRBIKE shoot—but also tell a secondary story, intertwining the two. In addition to the setting of the shoot I intented to showcase the general vibe that characterizes Studio HER. I am proud to be a member and creator of this strong group of inspiring women that all surround themselves with a positive and pleasant energy. Another secondary message is that Studio HER doesn't exclude men but strives for a better balance between male and female gaze/visibility in the industry (without being labeled as "annoying" which is pretty harsh these days).
