In order to produce this 10-part series (plus two ‘success stories’), I immersed myself in the company to gain a deeper understanding of everything related to Custom Made Jeans, resulting in seamless transition that aligns with the company's identity and purpose.
Watching this series will provide potential clients with a decent image of the ins and outs of the brand and will motivate them to become clients. The videos are visible in a secured digital environment.
This was a challenging project in which I took on all roles, such as:
- Figuring out the company’s organisational structures and deciding on the format and content of all the videos.
- Developing a corporate style and identity including music, atmosphere/mood, design and setting, tone and expression, etc.
- 8 shoots on various locations including production, directing, lighting, camera work, and audio.
- Editing: revising scenes, colour editing, sound design, selecting text and tone of the voice-overs, instructing the voice actor, deploying the translation agency, and providing subtitles to all the videos in English, German, French, and Spanish.